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Sofiia Zabrodska
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Adobe's support timelines, rising costs, and developer scarcity are pushing brands off Magento fast. A practical guide to migrating from Magento to Shopify: the process, the real costs, what breaks, and how to keep your SEO intact.
Most growing ecommerce businesses eventually ask whether their platform is still the right one. For many, the answer is to migrate to Shopify. An honest look at why brands move, when it genuinely makes sense, when it doesn't, and how to migrate without losing your SEO.
"Which platform should we build on?" is the first question of almost every project — and the answer shapes cost, speed, and growth for years. An honest guide to choosing between WordPress, WooCommerce, Shopify, Shopify Plus, and headless, and matching the decision to what you're actually building.
Every October, brand owners ask us to squeeze in "a few quick changes" before Black Friday. By then it's too late for real research. The stores that win have been preparing since Q3. Here's what to actually do — analytics, CRO, and site speed — with the runway to test properly.
The question isn't how to add AI to your business. It's which parts of your operation are repetitive enough, structured enough, and safe enough to hand off — and what needs to stay with a human. What AI integration looks like in ecommerce, across other industries, and inside our own operation.
Most stores that think they have a traffic problem have a measurement problem. Here are the five CRO mistakes we find most often, ranked by what they cost you.
AI can build a Shopify store in days. The code it writes just wasn't built for what happens next — when you change something, add a product type, or push a new integration. Here's what good AI-assisted Shopify development actually looks like, and where the problems reliably appear.
Shopify Spring '26 dropped 150+ updates. Most of it can wait. A few things — EU withdrawal compliance, the Scripts deprecation on June 30, B2B on all plans — can't. We went through it all and pulled out what needs action now.
Ukrainian Shopify stores have always had to handle Nova Poshta TTNs manually — outside Shopify, one order at a time. Nova Poshta Connect closes that gap with automated TTN creation, real-time status sync, and a checkout delivery widget. Here's what we built and why.
A UK gifting brand with 13 years of history needed more than a new storefront. Every order triggers custom production, there's no fallback, and the whole operation had to be rebuilt. Here's how we connected configurator, ERP, and fulfilment through custom Shopify integrations.
NAYA.TECH sells a two-time CES Innovation Award-winning modular keyboard with 16 configurations. Building the store meant encoding the product's rules into a real-time configurator that works without heavy infrastructure. Here's four years of that work.
We built an analytics agent that replaces 8+ hours of monthly manual reporting — five data sources, three report types, a feedback loop that learns from the team's reactions.