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Sofiia Zabrodska
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Q4 is the worst possible time to discover your tracking is broken. Here's the analytics stack every Shopify store should have installed and verified before the traffic arrives — what each tool is for, why it matters, and how to set it up so your data is trustworthy when it counts.
Every so often someone declares the blog dead — meanwhile the best ecommerce brands quietly run blogs pulling in hundreds of thousands of visitors a month. Why an online store should take blogging seriously, plus four store blogs worth learning from.
INNAN Jewellery is a Berlin designer jewellery Atelier with a strong point of view and a distinctive, sculptural aesthetic. Here's how we translated Inna's clear vision into a custom Shopify experience — across research, design, and development.
The problems an AI-built Shopify store leaves behind aren't the ones that look broken — they're the ones that look finished. Why AI-generated theme blocks are a maintenance problem rather than a quality problem, what goes wrong silently, and who this path genuinely suits anyway.
We gave Shopify's Sidekick a real client brief and approved everything it proposed without correcting it. The storefront looked genuinely good. Then we asked for an add-to-cart button, and it did nothing. Here's the honest run — what worked and where it stopped.
A custom-built ecommerce platform starts as an asset and slowly becomes a liability — maintenance eats the engineering budget and updates start to feel dangerous. An honest guide to migrating from a custom platform to Shopify: why brands move, what makes it different, and how to protect your SEO.
Many successful stores start on WordPress and WooCommerce — until the maintenance outweighs the flexibility. A practical, honest guide to migrating from WooCommerce to Shopify: why brands move, how the migration works, what breaks, and how to keep your SEO intact.
BigCommerce's June 2026 Open Payment Provider Fee ended its "no transaction fees" advantage over Shopify. A practical, honest guide to migrating from BigCommerce to Shopify: how the calculation changed, how the migration works, and how to keep your SEO intact.
Adobe's support timelines, rising costs, and developer scarcity are pushing brands off Magento fast. A practical guide to migrating from Magento to Shopify: the process, the real costs, what breaks, and how to keep your SEO intact.
Most growing ecommerce businesses eventually ask whether their platform is still the right one. For many, the answer is to migrate to Shopify. An honest look at why brands move, when it genuinely makes sense, when it doesn't, and how to migrate without losing your SEO.
"Which platform should we build on?" is the first question of almost every project — and the answer shapes cost, speed, and growth for years. An honest guide to choosing between WordPress, WooCommerce, Shopify, Shopify Plus, and headless, and matching the decision to what you're actually building.
Every October, brand owners ask us to squeeze in "a few quick changes" before Black Friday. By then it's too late for real research. The stores that win have been preparing since Q3. Here's what to actually do — analytics, CRO, and site speed — with the runway to test properly.