Shopify migration without losing what already works

It depends on the catalogue, the integrations and how much of the old platform was custom. A straightforward catalogue move runs in weeks. The UK gifting brand's move off a platform built in-house, covering 1M+ customer profiles and thirteen years of history, took four to six months. For Magento stores, our Magento to Shopify migration guide walks through the steps.

Not if the redirects are done properly, and that is the part nobody quotes for. Every old URL needs to point at its new equivalent in one hop, canonicals and hreflang need to be right on arrival, and Search Console needs watching for weeks afterwards rather than days.

They come with you. Products, customers, order history and the relationships between them are moved and then checked against the source rather than assumed. We moved 1M+ profiles and thirteen years of history for a UK gifting brand. The checking is the slow part and it is not optional.

Yes, and that is the harder case. Off-the-shelf platforms export predictably; in-house ones have logic nobody documented and fields nobody remembers. We work out what the old system actually does before moving anything, including the parts that only exist in someone's head. We describe how that works in our guide to moving from a custom platform to Shopify.

Not to migrate. Plus matters afterwards, if you need to customise the checkout steps, more than three B2B catalogs or higher API limits. We will tell you which of your requirements need it rather than putting you on Plus by default.

They get rebuilt, not carried over. Your ERP, CRM, fulfilment and courier connections were written against the old platform's API and none of them transfer. We inventory every one at the audit stage, because an integration discovered late is what turns a migration into an overrun.

Yes. The new store is built and tested on a password-protected Shopify instance while your current one keeps selling. The cutover is a planned switch with the redirects already prepared, not a period where nothing works.

We watch it. Redirects get verified against live responses, sitemaps get submitted, and Search Console gets checked for weeks rather than days. Migrations rarely fail on launch day. They fail three weeks later, when nobody is looking at the coverage report.