Let’s talk

CRO

Conversion work for stores where the fix is in the build

We audit, prioritise and then actually build the changes. Not a slide deck of recommendations you have to find someone to implement.

Discuss Your Project

The first call is free — 30 minutes. We reply within 1 working day.

Our Capabilities

Findings you can act on, then acted on.

  1. Audit & Backlog

    Problems grouped by area and scored on impact, effort and confidence.

    0 - 1

  2. Product Page CRO

    The page that decides most purchases, rebuilt around the questions buyers ask.

    0 - 2

  3. Cart & Checkout

    Fewer steps and fewer reasons to leave between cart and payment.

    0 - 3

  4. Mobile CRO

    The layout most of your traffic sees, treated as the primary one.

    0 - 4

  5. Speed & Core Web Vitals

    Images, scripts and unused apps cleaned up until the store loads properly.

    0 - 5

  6. Analytics & Reporting

    GA4 events, funnels and Clarity set up so you can see what the change did.

    0 - 6

Recent Projects

Jewellery

Innan Jewellery — Shopify store

Innan Jewellery

Enquiry flow built for pieces sold on request rather than in stock.

  • UX
  • UI Design
  • Jewellery

Gifting

UK gifting brand — Shopify store

UK gifting brand

Configurator and checkout path for made-to-order products.

  • Configurator
  • Gifting

Automotive

10M+ possible configurations Prime EVA — Shopify store

Prime EVA

Product pages rebuilt around a catalogue that keeps growing.

  • UX
  • UI Design
  • Product Pages
Discuss Your Project

When We Can Help

Traffic arrives. Very little converts.

  1. /01

    You get traffic but not orders

    Visitors land, browse and leave. We find where they drop off and why, from your analytics, session recordings and the store itself.

  2. /02

    Checkout loses more than it should

    Shipping surprises, forced accounts, slow steps. We remove what stops people at checkout and measure the effect of each change.

  3. /03

    Nobody can tell what a change achieved

    Changes go live without a baseline, so no one knows what worked. We set up tracking and tests, so every change has a measured result.

Client Stories

What it’s like
to work with us.

Having partnered with Base X Tech for several years, they have become a highly trusted extension of our team. They deliver top-tier expertise across web development and platform integration.

VT AdvantecShopify Development
Discuss Your Project

How We Run CRO

From audit to shipped change to measured.

  1. Audit & Prioritise

    We go through the funnel and score every problem on impact, effort and confidence, so the order of work is not a guess.

  2. Agree the Scope

    We pick the quick wins and the bigger bets with you, and set what success looks like before starting.

  3. Build & Test

    We implement the changes, and A/B test them where you have the traffic to make the result mean something.

  4. Measure & Repeat

    We report what each change did and update the backlog, because CRO is a cycle rather than a one-off project.

Numbers that matter

* Average client rating on our Upwork agency profile.

What happens after launch matters more.

Your team

The team behind your project

Our team works across Kyiv, Lviv, Kraków and Spain, on CET hours.

FAQ

Questions
we get asked

What does a CRO audit include?

We go through the whole funnel: homepage, listing and product pages, cart, checkout, mobile, speed, and whatever your analytics is or is not recording. Every problem comes back grouped by area and scored on impact, effort and confidence, so you get an ordered list rather than observations.

Do you implement the changes or just recommend them?

We implement them. That is the difference between this and an audit you then have to find a developer for. The same team that finds the problem builds the fix, which is also why we can tell you honestly which fixes are cheap and which are not.

How do you decide what to fix first?

Every hypothesis gets scored on impact, effort and confidence, then ordered. Quick wins go first because they fund the argument for the bigger work. You approve the scope before anything gets built, so the order of work is agreed rather than assumed.

Do we need enough traffic for A/B testing?

For testing, yes. Below a certain volume a test cannot reach significance, and running one anyway just delays the fix. On lower-traffic stores we implement the changes we are confident about and measure the funnel rather than the variant.

How long before we see results?

Quick wins show inside the first reporting cycle. Structural work on product pages or checkout takes longer to read, because you need enough sessions to separate the change from normal variation. We set what success looks like before starting.

Can you fix site speed as part of this?

Yes, and it is usually on the list. Images, third-party scripts, unused apps and theme code all slow a store down, and speed affects mobile conversion most. It is development work, which is why it sits with us rather than a separate specialist.

What analytics do we need in place?

Working GA4 ecommerce events at minimum, and a session recording tool if you want to see behaviour rather than infer it. If tracking is broken or missing we fix that first, because measuring an improvement against bad data tells you nothing.

Is this a one-off project or ongoing?

Both work, and ongoing works better. A single round finds and fixes the obvious problems. After that CRO is a cycle: implement, measure, update the backlog, pick the next thing. Stores that treat it as a project stop improving the moment it ends.

Getting traffic but not the orders?

Tell us where buyers drop off and we'll tell you what we would change first.

Discuss Your Project

The first call is free — 30 minutes. We reply within 1 working day.