Shopify Markets, set up for every country you sell to

Shopify's built-in tools for selling to other countries from one store. You group countries and regions into markets, and for each market you set the currency, prices, domain, languages, duties and taxes, payment methods and shipping. Everything is managed from the same Shopify admin.

No. Markets, local currencies, translations and international domains work on standard plans; Shopify makes international domains available from the Basic plan up. Some features do need Plus, such as business entities and expansion stores, and custom catalogs for retail markets need Plus or POS Pro. We check your requirements against your plan before recommending an upgrade.

Prices can be shown in local currency, but only stores with Shopify Payments or Adyen as the primary gateway can take the payment in the customer's currency. With other providers, checkout charges your store's default currency. Each market also lists the local payment methods that are eligible there, such as Bancontact for Belgium, and you choose which to turn on.

Shopify supports all three, as well as one domain for every market. Subfolders such as example.com/de are what Shopify recommends for a first international setup, and they are the simplest to run. Shopify creates hreflang tags for every international domain or subfolder you set up, and we check them after launch.

Translate & Adapt is Shopify's free app: you translate by hand, or automatically for up to two languages, and adapt wording between markets. For more languages or a translation workflow there are third-party apps. Once a language is published, checkout and notification emails appear in it too; we check what is still left in the default language.

Shopify can collect an estimate of duties and import taxes at checkout, so buyers are not asked to pay on delivery. It needs HS codes on your products, has its own requirements and transaction fee, and where a store does not meet them, an app can calculate duties instead. US merchants, and some in Canada and the UK, can also use Managed Markets, where Global-e is the merchant of record.

Usually one store: one catalogue, one admin and one set of apps to maintain. A separate store makes sense when a region needs its own range, team or business rules, and Shopify Plus includes expansion stores for this. For Klott we created a separate store for one region and set up its delivery and payment methods.

Yes. Each market gets its own URLs, hreflang and translated content, and a wrong setup can show buyers the wrong country's prices in search. We set Markets up so each version can be indexed; keyword research and content per language are part of our SEO service.