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AI Search

AI search optimization for Shopify: get named in the answer

Generative engine optimization, answer engine optimization and agentic commerce in plain terms: we make your products and pages easy for ChatGPT, Gemini, Copilot and other assistants to read, cite and sell.

Discuss Your Project

The first call is free — 30 minutes. We reply within 1 working day.

Our Capabilities

Found, cited and bought from in AI answers.

  1. AI Visibility Audit

    We ask AI assistants the questions your buyers ask and record where your store is named, cited or missing, and why.

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  2. Generative Engine Optimization

    Product, collection and help pages rewritten so assistants can quote them: direct answers, specs in text, honest comparisons.

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  3. Structured Data & Product Feeds

    Clean product data and schema markup in Shopify, the source that Shopify Catalog and other feeds pass on to AI channels.

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  4. llms.txt & Machine-Readable Pages

    An llms.txt index and plain-text versions of key pages, so agents read your store without parsing the theme.

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  5. Agentic Commerce & Shopify MCP

    AI channels and checkout options set up in Shopify, and your store tested the way agents reach it, through Shopify's MCP endpoints.

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  6. AI Referral Tracking

    Visits and orders from AI assistants separated from other traffic, so you see what the work changes.

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When We Can Help

Buyers ask an assistant first. The question is whether it names you.

  1. /01

    Competitors get named, you don't

    You rank in Google, but when buyers ask ChatGPT or Gemini for the best option in your category, the answer lists other brands. An AI visibility audit shows which pages and facts are missing.

  2. /02

    Product data is thin or inconsistent

    Assistants work from your product data. Missing materials, sizes, compatibility or prices hidden in images mean an agent cannot recommend the product with confidence.

  3. /03

    You want to sell where AI conversations happen

    Shopify can pass your catalogue to AI channels. We set up the channels and checkout options, check what agents actually see, and fix what they get wrong.

Client Stories

What it’s like
to work with us.

Having partnered with Base X Tech for several years, they have become a highly trusted extension of our team. They deliver top-tier expertise across web development and platform integration.

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Discuss Your Project

How We Work

From what AI says about you today to what it can cite tomorrow.

  1. Audit

    We test the questions your buyers ask across AI assistants, check your product data and pages, and write down what is missing.

  2. Fix the Data

    Product attributes, structured data and feeds corrected in Shopify first, because every AI channel reads from them.

  3. Make It Readable

    Answer-first content, llms.txt and machine-readable pages, plus AI channel and checkout settings in Shopify.

  4. Measure & Repeat

    We re-run the audit questions, track AI referrals and orders, and pick the next fixes from what changed.

Numbers that matter

* Average client rating on our Upwork agency profile.

What happens after launch matters more.

Your team

The team behind your project

Our team works across Kyiv, Lviv, Kraków and Spain, on CET hours.

FAQ

Questions
we get asked

What is generative engine optimization (GEO)?

GEO, also called answer engine optimization (AEO), is the work of making your store easy for AI assistants to understand, cite and recommend. Instead of ranking a page in a list of links, the aim is to be the source an assistant uses when it answers a buyer's question. In practice that means clear product data, structured markup and pages that answer questions directly.

How is AI search optimization different from Shopify SEO?

Classic SEO is about ranking in search engine results, and we cover it on our SEO for Shopify page. AI search optimization builds on the same foundations but targets assistants that summarise and recommend, so product facts, answers and machine-readable formats matter more than positions. Most stores need both.

What is agentic commerce on Shopify?

Agentic commerce means AI assistants that do not just recommend products but help the buyer complete the purchase. Shopify's agentic storefronts make eligible stores' products available to AI channels through Shopify Catalog, and you choose the channels in the Shopify admin. Depending on the channel, the buyer pays in a Shopify-powered checkout inside the assistant or on your own store. For the wider picture of AI in an online business, see our practical guide to AI integration in ecommerce.

Can you get our store into ChatGPT shopping?

For Shopify stores, OpenAI says product data already reaches ChatGPT through Shopify Catalog, so there is usually nothing to apply for. What we work on is whether ChatGPT has enough accurate information to recommend your products, and whether your pages are worth citing. No one can guarantee a placement in AI answers, and we will not promise one.

Do we need to unblock AI crawlers on Shopify?

Usually not. On Shopify the platform sets the crawler rules, and you can only adjust them through the robots.txt.liquid template, which Shopify treats as an unsupported customization. Shopify also notes that product data reaches agentic storefronts through Shopify Catalog independently of robots.txt. We check what your store actually returns before changing anything.

What are Shopify MCP and UCP?

MCP (Model Context Protocol) is a standard way for AI agents to call tools. Shopify storefronts expose MCP endpoints built on the Universal Commerce Protocol (UCP), which agents use to search a store's catalogue, build a cart and check out, and they publish a UCP profile at /.well-known/ucp. We test your store through these endpoints to see what an agent sees.

Have you done this on a real site?

On our own, base-xtech.com, in September and October 2026: llms.txt and llms-full.txt per language, markdown versions of pages, an AI catalogue in /.well-known, FAQ structured data, a contact form described for AI agents (WebMCP) and AI crawlers allowed at the hosting level. Its isitagentready.com score went from 27 to 73. Our site is not a Shopify store, so for your store some of these steps work differently.

How do you measure the results?

We repeat the same audit questions across AI assistants and compare where your store is named and cited, and we track visits and orders that arrive from AI assistants as their own channel. AI answers change from one day to the next, so we look at trends over weeks rather than single answers.

What does AI say about your store?

Tell us your store and your category, and we'll show you where AI assistants name you, where they don't, and what to fix first.

Discuss Your Project

The first call is free — 30 minutes. We reply within 1 working day.