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Sofiia Zabrodska
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The problems an AI-built Shopify store leaves behind aren't the ones that look broken — they're the ones that look finished. Why AI-generated theme blocks are a maintenance problem rather than a quality problem, what goes wrong silently, and who this path genuinely suits anyway.
We gave Shopify's Sidekick a real client brief and approved everything it proposed without correcting it. The storefront looked genuinely good. Then we asked for an add-to-cart button, and it did nothing. Here's the honest run — what worked and where it stopped.
A custom-built ecommerce platform starts as an asset and slowly becomes a liability — maintenance eats the engineering budget and updates start to feel dangerous. An honest guide to migrating from a custom platform to Shopify: why brands move, what makes it different, and how to protect your SEO.
Many successful stores start on WordPress and WooCommerce — until the maintenance outweighs the flexibility. A practical, honest guide to migrating from WooCommerce to Shopify: why brands move, how the migration works, what breaks, and how to keep your SEO intact.
BigCommerce's June 2026 Open Payment Provider Fee ended its "no transaction fees" advantage over Shopify. A practical, honest guide to migrating from BigCommerce to Shopify: how the calculation changed, how the migration works, and how to keep your SEO intact.
Adobe's support timelines, rising costs, and developer scarcity are pushing brands off Magento fast. A practical guide to migrating from Magento to Shopify: the process, the real costs, what breaks, and how to keep your SEO intact.
Most growing ecommerce businesses eventually ask whether their platform is still the right one. For many, the answer is to migrate to Shopify. An honest look at why brands move, when it genuinely makes sense, when it doesn't, and how to migrate without losing your SEO.
"Which platform should we build on?" is the first question of almost every project — and the answer shapes cost, speed, and growth for years. An honest guide to choosing between WordPress, WooCommerce, Shopify, Shopify Plus, and headless, and matching the decision to what you're actually building.
Every October, brand owners ask us to squeeze in "a few quick changes" before Black Friday. By then it's too late for real research. The stores that win have been preparing since Q3. Here's what to actually do — analytics, CRO, and site speed — with the runway to test properly.
The question isn't how to add AI to your business. It's which parts of your operation are repetitive enough, structured enough, and safe enough to hand off — and what needs to stay with a human. What AI integration looks like in ecommerce, across other industries, and inside our own operation.
Most stores that think they have a traffic problem have a measurement problem. Here are the five CRO mistakes we find most often, ranked by what they cost you.
AI can build a Shopify store in days. The code it writes just wasn't built for what happens next — when you change something, add a product type, or push a new integration. Here's what good AI-assisted Shopify development actually looks like, and where the problems reliably appear.
Shopify News
Shopify Spring '26 dropped 150+ updates. Most of it can wait. A few things — EU withdrawal compliance, the Scripts deprecation on June 30, B2B on all plans — can't. We went through it all and pulled out what needs action now.
Shopify
Ukrainian Shopify stores have always had to handle Nova Poshta TTNs manually — outside Shopify, one order at a time. Nova Poshta Connect closes that gap with automated TTN creation, real-time status sync, and a checkout delivery widget. Here's what we built and why.
Case study
A UK gifting brand with 13 years of history needed more than a new storefront. Every order triggers custom production, there's no fallback, and the whole operation had to be rebuilt. Here's how we connected configurator, ERP, and fulfilment through custom Shopify integrations.
Case study
NAYA.TECH sells a two-time CES Innovation Award-winning modular keyboard with 16 configurations. Building the store meant encoding the product's rules into a real-time configurator that works without heavy infrastructure. Here's four years of that work.
AI agents
We built an analytics agent that replaces 8+ hours of monthly manual reporting — five data sources, three report types, a feedback loop that learns from the team's reactions.