CRO
The five most common CRO mistakes we find on Shopify stores
Most stores that think they have a traffic problem have a measurement problem. Here are the five CRO mistakes we find most often, ranked by what they cost you.
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Sofiia Zabrodska
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CRO
Most stores that think they have a traffic problem have a measurement problem. Here are the five CRO mistakes we find most often, ranked by what they cost you.
Custom Development
AI can build a Shopify store in days. The code it writes just wasn't built for what happens next — when you change something, add a product type, or push a new integration. Here's what good AI-assisted Shopify development actually looks like, and where the problems reliably appear.
Shopify News
Shopify Spring '26 dropped 150+ updates. Most of it can wait. A few things — EU withdrawal compliance, the Scripts deprecation on June 30, B2B on all plans — can't. We went through it all and pulled out what needs action now.
Shopify
Ukrainian Shopify stores have always had to handle Nova Poshta TTNs manually — outside Shopify, one order at a time. Nova Poshta Connect closes that gap with automated TTN creation, real-time status sync, and a checkout delivery widget. Here's what we built and why.
Case study
A UK gifting brand with 13 years of history needed more than a new storefront. Every order triggers custom production, there's no fallback, and the whole operation had to be rebuilt. Here's how we connected configurator, ERP, and fulfilment through custom Shopify integrations.
Case study
NAYA.TECH sells a two-time CES Innovation Award-winning modular keyboard with 16 configurations. Building the store meant encoding the product's rules into a real-time configurator that works without heavy infrastructure. Here's four years of that work.
AI agents
We built an analytics agent that replaces 8+ hours of monthly manual reporting — five data sources, three report types, a feedback loop that learns from the team's reactions.