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Sofiia Zabrodska
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Chief Business Development Officer at Base X Tech. Shopify development and AI agents for e-commerce brands across DACH and the Nordics. Writes about agentic systems and Shopify development.
Shopify Migration
Adobe's support timelines, rising costs, and developer scarcity are pushing brands off Magento fast. A practical guide to migrating from Magento to Shopify: the process, the real costs, what breaks, and how to keep your SEO intact.
Shopify
Most growing ecommerce businesses eventually ask whether their platform is still the right one. For many, the answer is to migrate to Shopify. An honest look at why brands move, when it genuinely makes sense, when it doesn't, and how to migrate without losing your SEO.
Ecommerce
Every October, brand owners ask us to squeeze in "a few quick changes" before Black Friday. By then it's too late for real research. The stores that win have been preparing since Q3. Here's what to actually do — analytics, CRO, and site speed — with the runway to test properly.
CRO
Most stores that think they have a traffic problem have a measurement problem. Here are the five CRO mistakes we find most often, ranked by what they cost you.
Custom Development
AI can build a Shopify store in days. The code it writes just wasn't built for what happens next — when you change something, add a product type, or push a new integration. Here's what good AI-assisted Shopify development actually looks like, and where the problems reliably appear.
Shopify News
Shopify Spring '26 dropped 150+ updates. Most of it can wait. A few things — EU withdrawal compliance, the Scripts deprecation on June 30, B2B on all plans — can't. We went through it all and pulled out what needs action now.
Case study
A UK gifting brand with 13 years of history needed more than a new storefront. Every order triggers custom production, there's no fallback, and the whole operation had to be rebuilt. Here's how we connected configurator, ERP, and fulfilment through custom Shopify integrations.
AI agents
We built an analytics agent that replaces 8+ hours of monthly manual reporting — five data sources, three report types, a feedback loop that learns from the team's reactions.