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Sofiia Zabrodska
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Chief Business Development Officer at Base X Tech. Shopify development and AI agents for e-commerce brands across DACH and the Nordics. Writes about agentic systems and Shopify development.
Shopify
Q4 is the worst possible time to discover your tracking is broken. Here's the analytics stack every Shopify store should have installed and verified before the traffic arrives — what each tool is for, why it matters, and how to set it up so your data is trustworthy when it counts.
Ecommerce
Every so often someone declares the blog dead — meanwhile the best ecommerce brands quietly run blogs pulling in hundreds of thousands of visitors a month. Why an online store should take blogging seriously, plus four store blogs worth learning from.
Shopify
INNAN Jewellery is a Berlin designer jewellery Atelier with a strong point of view and a distinctive, sculptural aesthetic. Here's how we translated Inna's clear vision into a custom Shopify experience — across research, design, and development.
Shopify
The problems an AI-built Shopify store leaves behind aren't the ones that look broken — they're the ones that look finished. Why AI-generated theme blocks are a maintenance problem rather than a quality problem, what goes wrong silently, and who this path genuinely suits anyway.
AI
We gave Shopify's Sidekick a real client brief and approved everything it proposed without correcting it. The storefront looked genuinely good. Then we asked for an add-to-cart button, and it did nothing. Here's the honest run — what worked and where it stopped.
Shopify Migration
BigCommerce's June 2026 Open Payment Provider Fee ended its "no transaction fees" advantage over Shopify. A practical, honest guide to migrating from BigCommerce to Shopify: how the calculation changed, how the migration works, and how to keep your SEO intact.
Shopify Migration
Adobe's support timelines, rising costs, and developer scarcity are pushing brands off Magento fast. A practical guide to migrating from Magento to Shopify: the process, the real costs, what breaks, and how to keep your SEO intact.
Shopify
Most growing ecommerce businesses eventually ask whether their platform is still the right one. For many, the answer is to migrate to Shopify. An honest look at why brands move, when it genuinely makes sense, when it doesn't, and how to migrate without losing your SEO.
Ecommerce
Every October, brand owners ask us to squeeze in "a few quick changes" before Black Friday. By then it's too late for real research. The stores that win have been preparing since Q3. Here's what to actually do — analytics, CRO, and site speed — with the runway to test properly.
CRO
Most stores that think they have a traffic problem have a measurement problem. Here are the five CRO mistakes we find most often, ranked by what they cost you.
Custom Development
AI can build a Shopify store in days. The code it writes just wasn't built for what happens next — when you change something, add a product type, or push a new integration. Here's what good AI-assisted Shopify development actually looks like, and where the problems reliably appear.
Shopify News
Shopify Spring '26 dropped 150+ updates. Most of it can wait. A few things — EU withdrawal compliance, the Scripts deprecation on June 30, B2B on all plans — can't. We went through it all and pulled out what needs action now.