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Sofiia Zabrodska
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Founder and CEO of Base X Tech, a Shopify development agency for e-commerce brands in DACH and the Nordics. Sets the company's direction across development, design, and AI.
Shopify Migration
A custom-built ecommerce platform starts as an asset and slowly becomes a liability — maintenance eats the engineering budget and updates start to feel dangerous. An honest guide to migrating from a custom platform to Shopify: why brands move, what makes it different, and how to protect your SEO.
Shopify
Many successful stores start on WordPress and WooCommerce — until the maintenance outweighs the flexibility. A practical, honest guide to migrating from WooCommerce to Shopify: why brands move, how the migration works, what breaks, and how to keep your SEO intact.
Ecommerce
"Which platform should we build on?" is the first question of almost every project — and the answer shapes cost, speed, and growth for years. An honest guide to choosing between WordPress, WooCommerce, Shopify, Shopify Plus, and headless, and matching the decision to what you're actually building.
AI
The question isn't how to add AI to your business. It's which parts of your operation are repetitive enough, structured enough, and safe enough to hand off — and what needs to stay with a human. What AI integration looks like in ecommerce, across other industries, and inside our own operation.
Shopify
Ukrainian Shopify stores have always had to handle Nova Poshta TTNs manually — outside Shopify, one order at a time. Nova Poshta Connect closes that gap with automated TTN creation, real-time status sync, and a checkout delivery widget. Here's what we built and why.
Case study
NAYA.TECH sells a two-time CES Innovation Award-winning modular keyboard with 16 configurations. Building the store meant encoding the product's rules into a real-time configurator that works without heavy infrastructure. Here's four years of that work.